What are megatrends?

Megatrends are long-term, overarching changes in the economy and society. According to the common definitions, megatrends have the following important characteristics:

  • Duration – half-life of at least 50 years
  • Ubiquity – affects all areas of life
  • Globality – worldwide phenomena
  • Complexity – multi-layered and multi-dimensional

Based on our analysis, there is broad consensus among futures and opinion research institutes, auditing firms as well as governmental and non-governmental institutions on the following six megatrends:

  • Urbanisation
  • Sustainability
  • Demographic change
  • Individualisation
  • Globalisation
  • Connectivity

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